A pretty girl goes shopping, enters several shops in a pedestrian area that could be that of any city but in this case is that of Milazzo. She starts exchanging WhatsApp messages with a friend who invites her for coffee. At first she seems reluctant but then, laden with parcels and tired of walking in heels, she accepts the invitation and tells her suitor to pick her up but, unfortunately, the boy's car cannot get to the rendezvous point because the shops are in a restricted traffic zone. The girl, disconsolate, looks around and sees an electric vehicle driven by an unknown young man. She climbs aboard and passes under the nose of her suitor, who is speechless. The young man's car, which runs on petrol, stays outside the fence that has been raised to keep polluting and noisy cars out. "Be Silent, Be Green, Be Newtron" is the catchy slogan coined by the team of students, which runs in an overlay with music, also composed by the students, imposing rhythm in the background. The commercial was made by the students of two classes IV and V of the Leonardo da Vinci Technical Institute in Milazzo, as part of the Lab4 school work project. Tutor of the work was the director Nunzio Gringeri. The actors, very good, are Serena Amalfi, Lorenzo Cacace, and Valerio Impalà. It is a good example of the union between school and enterprise.

Espousing the Newtron Group project were Leonardo da Vinci's head teacher Stefania Scolaro and teachers Antonio Patti and Stefania Mangano. Supervising the project for weeks, together with the teachers, was Newtron Group Marketing Manager Maria Saccà.